You're not imagining the pressure.
You want to bring AI in the right way.
Nobody credible is showing you how.
I see it too.
You've probably felt some of this:
Move carefully, or risk falling behind. Every warning makes AI sound like a donortrust time bomb.
You want your whole team confident using AI, not just you carrying it alone.
You want a system rigorous enough to defend in front of your board.
Be careful, or be reckless. Every warning makes AI sound like a donor-trust time bomb.
The voices got loud, but none of them have raised a major gift, let alone led a campaign.
You want to modernize how your team fundraises while still hitting your targets with fewer resources and harder-to-reach donors.
The Solution
THE ETHICAL AI FUNDRAISING PATH
A clear, grounded approach helps your team use AI without putting donor trust at risk.
A clear starting point
Know exactly where you and your organization stand
A practitioner-built system
Designed by a fundraiser, not a tech vendor
A plan you can defend
With clear standards for your team and board
A guide who's done the work
Not sold it from the sidelines
That's why I built the Ethical AI Fundraising Path, a practitioner-tested system for bringing AI into your fundraising without letting it take over the donor relationship.
Each step helps you decide where AI belongs and how to use it without weakening the donor relationship.
I built this approach on 15 years of frontline fundraising, including a $4.2 million comprehensive campaign grown from a $250,000 annual giving base. I've continued refining it as AI has changed the work.
See which next step fits your organization.
Frontline fundraisers and advancement leaders trust Keith's Ethical AI Fundraising Path to help them use AI responsibly.
"I have had deep ethical concerns about AI and its use in fundraising, but Keith provided a good framework to begin my own process of exploring its use in my work ethically."
AJ
AFP Conference Attendee
"Keith knows our business. He's a frontline fundraiser. He's not looking at it from the outside. He's actually been a fundraiser and he uses this in his own work. That authenticity is really meaningful."
Erin Cleghorn,
AVP Institutional Advancement
Meredith College
"Keith's on-the-ground fundraising experience and personal interest in cutting edge technology make him the perfect guide, with must-have advice for experienced professionals."
Pam Hurd-Knief, CFRE
PHK Consulting
Keith has spoken at
3 WAYS TO RAISE MORE,
WITH AI WORKING QUIETLY
IN THE BACKGROUND
The right starting point depends on where you are and what you're building toward. Here are three ways to move forward with clarity.
SELF-PACED COURSE
COURSE + COACHING
Let's Talk Fundraising
Real fundraising results,
powered quietly by AI.
Let's Talk Fundraising is a weekly conversation about raising more money and building stronger donor relationships, with practical ways to use AI behind the scenes. Episodes cover donor engagement, everyday fundraising tasks, and practical decisions about where AI can help.
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Each episode gives you one practical idea you can apply to your fundraising work.
